| Promote Campaigns Reaching the right target market on a consistent and relevant basis is critical to any successful marketing campaign. WinGreen ensures that the right message is being delivered, provides immediate value to your prospects, and compels them to immediately act on your offer. With our systems approach to marketing, and our proprietary WinPlan™ Campaign Organizer, all campaign tasks are accomplished on time, every time. Customized WinPlan™ Campaign Organizer
"Those who fail to plan should plan to fail." - Unknown, but we like it. In our experience, the most frequently occuring roadblock to marketing campaign success is inability to stick to a schedule. Lead generation campaigns need to be repeated, over and over again on a predictable, regular schedule. The monthly newsletter. The weekly podcast. The twice-monthly webcast. The monthly white paper. But time and time again, we see well-conceived lead generation strategies derailed by that simplest yet most ubiquitous of business problems, the "fire drill". The monthly newsletter starts to be an "every four to six weeks" newsletter, and after a few months, an "Are we doing a newsletter this quarter?" newsletter. White papers disappear entirely. Webcasts get re-scheduled because speakers' calendars get booked. A foundational part of The WinGreen System of MarketingTM is a proprietary method called WinPlanTM. WinPlan is a planning method and campaign organizer based on our years of marketing management and the lessons we've learned. All of the best practices, tips, techniques, and yes, mistakes we've seen along the way are distilled into the WinGreen System of Marketing and WinPlan. We know how to schedule campaigns and activities that will maximize results, and since this is all we do, you can rest assured we execute ruthlessly. Your WinGreen Client Account Manager is responsible for setting the "3-6-12" schedule -- an interactive, online calendar showing three, six, and twelve month  planning horizons -- and keeping all tasks 100% on-time, every time. With WinGreen, your staff can stay focused on top-line strategy and on fulfilling high-priority fire drill requests, while we execute the plan. Email Marketing
Successful digital marketing campaigns require email marketing to have well crafted emails and tracking email templates to ensure consistent and timely responses, and to drive your prospects to your website where their actions can be tracked by the WinGreen system. WinGreen builds a library of emails, acquires the target list of prospects for mass email campaigns, performs database de-duplication, and creates customized web landing pages. Depending on the package purchased by a client, WinGreen will run 2, 4 or 6 email campaign per month, each with its own original content. Each WinGreen campaign has multiple waves, driven by automation, that will deliver up to 5 different emails to the targeted prospects, depending on their responses to prior emails. List Acquisition
WinGreen reaches out to potential buyers through multiple media, including email  marketing and sponsorship of various online media. In the WinGreen System, email lists are never used for direct sales pitches or solicitation (See our statement of compliance to the CAN-SPAM act click here) but rather as a means of making offers of value to people who have explicitly allowed it. List acquisition is an invaluable component of the WinGreen System of Marketing, and is managed on behalf of our clients by the WinGreen Client Account Manager. Database Migration
The starting point of WinGreen's Data Management is the migration of existing contact and customer data to a Salesforce.com database. WinGreen does a complete de-duplication and quality evaluation of your database. Fields are mapped and reviewed, and the new database is structured for use by both you and WinGreen for campaign management, sales follow-up and closing, and executive reporting and oversight. Google AdWords
WinGreen sets up, manages, and optimizes Google AdWords for our clients. With over 3/4 of technology purchase decisions in the U.S. now being initiated through a Google search as a first step, Google AdWords is an effective way of promoting our clients' businesses. We manage spending limits, keyword optimizations, presentation, ad content, and reporting, and can set up plans for different levels of online advertising budget. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
In addition to paid search advertising (See "Google AdWords" above), today's world of online product search demands a significant effort on maximizing WWW traffic, incoming inquiries, and email requests created from search engines (primarily Google). WinGreen Marketing Systems uses SEO and SEM techniques to steadily build new website traffic and inquiries for your products. The SEO/SEM effort is fully integrated with all Marketing Assets components (e.g. newsletters and articles are link-optimized and keyword optimized), and works as a complement to the paid search effort. With paid search, SEO, SEM, consistent use of high quality marketing assets, and effective use of email and opt-in marketing -- all controlled by WinPlan and working together in the WinGreen System of Marketing -- WinGreen's clients have all the online bases covered.
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