| Capture Leads Lead generation campaigns and sales follow-up processes are only as successful as the data in sales force automation, customer relationship management, and email list management systems allow them to be. As new, interested prospects identify themselves through registration pages and requests for more information, the contact database must be able to grow while remaining accurate, up-to-date, and free of duplicate or erroneous contact records. The Capture Leads component is a sophisticated auto response and data management processing capability of the WinGreen System of MarketingTM. It ensures that campaign respondents automatically receive their requested information, their contact information is loaded into the database, leads are automatically scored, and all contact, prospect, and customer data is regularly de-duplicated. Opt-In Marketing
The most effective and valuable lead generation tactic is opt-in marketing (also known as permission marketing). The important concept in opt-in marketing is the concept of an interested potential buyer choosing to identify himself or herself to the seller. In the opt-in scenario, sales professionals no longer rely on cold-calling. They now respond to a steady stream of people who have explicitly identified themselves as interested, relevant parties. (The converse is  interruption marketing, where a seller "interrupts" all potential buyers and irrelevant contacts with an advertisement that was not requested. Think TV ads and print ads.) The WinGreen System of Marketing utilizes multiple marketing vehicles to drive opt-ins and self-identification. Web-To-Lead Automation
The WinGreen System of Marketing is designed to deliver a steady stream of people who are interested in your product or service to your website's inquiry forms and web landing pages. WinGreen's 24 x 7 automation takes their contact information from those forms and puts it into the Salesforce.com database for follow-up and emails them the marketing assets they requested. All web forms automatically generate either new contact records or updates to existing contacts, and can also be set up to send email, TXT, or even voicemail alerts to sales people and management for near real-time response. New leads and updates are scanned through a data de-duplication process to ensure and maintain data quality. New leads and alerts are also placed into the appropriate salesperson's queue where they are immediately visible upon login. Optimized Landing Pages
The lead capturing process starts with a customized web landing page for each campaign that provides additional details on the offer being promoted and has a submit form. Integrated into the landing pages is detailed information about the campaign, how to route the leads to the proper sales individuals, and scoring details to help prioritize leads for follow-up Lead Scoring
Lead scoring is a combination of a number of key metrics that are monitored a during the full life time of a prospect. The scoring includes details on emails such as sent, open, and clicked, web pages visited when responding to an offer, web pages visited on return trips to the web site, and the number and type of marketing assets requested. Sales people come to appreciate how much information they have about a prospect before they ever make their first attempt to contact them. De-Duplication
Sales professionals, marketing managers, and executives have all experienced the time-consuming and potentially devastating effects of contact databases full of duplicate entries, multiple records for the same companies or people, and out-of-date contact information. "WinGreen Marketing Systems", "WinGreen", "WGMS"... One company or three? John.doe@wingreenmarketing.com and jdoe@gmail.com... Same person or not? The WinGreen System provides data de-duplication at two points in the process: (1) As new prospects fill out forms on web landing pages, the WinGreen System compares the information entered to information already in the your Salesforce.com database. Both basic and heuristic pattern matching are employed to determine if the form data matches existing data. If the contact is a new one, the system automatically creates a new lead in Salesforce.com. If the contact is an existing one, the record is updated with any new data (per customizable rules). (2) On a regular basis, WinGreen runs a bulk de-duplication scan of your Salesforce.com and email marketing databases to ensure that duplicates are not clogging the system. Automated and manual reviews and archiving rules ensure that no contact data is ever lost, while all data stays up-to-date without duplicate records. Integrated Web Analytics
Tracking the performance of your Web assets, websites, and online campaigns requires both ad hoc and regular reporting and analysis of your Web traffic. The WinGreen system allows you to see who visits your web sites, which pages they visit, and how they arrived there. WinGreen's web analytics shows the impact of campaigns and content, which cities, states, and countries are generating the most (or least) traffic, and which search engines and keywords are delivering the most people to your sites.
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