WinGreen utilizes industry leading Software-as-a-Service (SaaS) technologies from Salesforce.com and numerous other SaaS vendors to create the WinGreen Systems Architecture. A WinGreen Client Portal grants clients access to a full complement of functionality including sales force automation, customer relationship management, opportunity tracking, sales funnel reports, web visitor tracking, lead scoring, etc.

 

 

Lead-To-Close Optimization

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WinGreen provides insight based on many years of experience in sales, sales management, sales training, and marketing management to help maximize the productivity and effectiveness of your sales force.  From the marriage of our best practices and industry-leading sales software comes a workflow backed up by comprehensive online technology to improve both the velocity and the close ratio of leads through the sales funnel.  WinGreen works with you to set up a custom online system for sales follow-up, contact management, and reporting, and also provides guidance on process and methods for effective selling.

 

 

WinGreen Client Portal

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WinGreen Client Portals grant individual client users access to the full complement of functionality from the WinGreen Systems Architecture including salesforce automation, customer relationship management, opportunity tracking, sales funnel reports, web visitor tracking, lead scoring, etc.

 

For clients that already utilize Salesforce.com, WinGreen Systems Architecture connects directly from WinGreen's Salesforce.com instance to the client's Salesforce.com instance. For clients that already use another CRM system, WinGreen Systems provides direct exports of critical lead data for import to client's CRM.

 

No IT investment is required under any circumstances.

 

 

SalesForce.com

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WinGreen has selected industry leader Salesforce.com to be the supplier of the technology foundation of the WinGreen System of Marketing. 

 

Salesforce.com is the enterprise cloud computing company. The company's portfolio of Salesforce CRM  applications has revolutionized the ways that companies collaborate and communicate with their customers across sales, marketing and service.  As of April 30, 2009, Salesforce.com manages customer information for approximately 59,300 customers including Allianz Commercial, Dell, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.

 

 

Opportunity Management

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Utilizing the WinGreen Client Portal, Salesforce CRM is the single spot for updating deal information, recording customer interactions and tracking competitors.  You'll know at a glance everything that's happening with that critical deal.

 

 

Sales Funnel

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The WinGreen System of Marketing is all about measurable marketing.  The marketing function of lead generation is a science, not an art.  Like any system, it has inputs, processes, methods, and outputs.  The outputs are sales leads; the inputs include the strategies, tactics, methods, materials, experience, skills, and know-how of the WinGreen team, applied to the universe of all potential prospects and non-prospects.  The sales funnel is the measure of the progress of new leads through the process of lead-to-close.  Our typical sales funnels measure the numbers of "contacts", "interested", "pre-qualified", and "qualified" prospects.  Variables include the number of leads put into the funnel -- typically at the "interested" stage, and the ratios of interested to pre-qualified, pre-qualified to qualified, and qualified to closed.  The WinGreen System of Marketing helps maximize all of those variables by delivering the highest number of new quality leads into the funnel and improving the effectiveness of your sales professionals in moving them through the funnel faster and with higher success ratios.

 

Lead Nuturing

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The objective of lead nurturing, and in particular that of drip marketing, is to keep an interested lead engaged and “warm” until such time as that lead is ready to advance to the next sales phase.  Various researchers have determined that approximately 70% of all new leads are classified as “long term”, i.e. they are interested but not right now.  As a result, the average organization’s sales force is literally discarding those 70 percent because they don’t fulfill the timeframe requirement for qualification.  Lead nuturing / drip marketing aims at that 70% to keep them engaged until the proper time for purchase decisions arrives.

 

 

Web Vistor Tracking

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Imagine a "caller ID" for your Web pages for your sales people. WinGreen's Web tracking allows them to see not just how many hits your website has had, but who has visited your website, which pages they have visited, how many times they return to your website, and which promotions and campaigns caught their attention. Tracking visitors' "footprints" through your Web pages advances your sales people from cold-calling frustration to warm-calling effectiveness. 

 

 

Reporting & Dashboards

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WinGreen's software-as-a-service technology foundation allows sales, marketing, and executive management to see lead generation, campaign, and sales results with a couple of clicks of the mouse.  WinGreen works with you to set up your desired reports, and to deliver relevant, informative dashboards and results reports.  You'll be able to see progress on a 7x24 basis.